Last updated: August 27, 2025
PlayPeak operated by Distream OU (registry no. 16319092, VAT no. EE102414905, address: Sakala tn 7-2, 10141 Tallinn, Estonia, email: info@playpeak.eu, phone: +372 58855058) (“PlayPeak”, “we”, “us” or “our”) operates this online store and website. This Privacy Policy explains how we collect, use, disclose and protect your personal information in accordance with the EU General Data Protection Regulation (GDPR) and Estonian law.
By using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is processed as described below.
1. Personal Information We Collect
We may collect and process the following types of personal data:
Contact details – name, billing/shipping address, email, phone number.
Account details – username, password, preferences, saved settings.
Order & transaction details – products viewed, added to cart, purchased, returned or exchanged, payment confirmation.
Payment information – payment method, transaction reference (processed securely by payment providers; we do not store full card details).
Communications – information you provide in customer support requests or other correspondence.
Device & usage data – IP address, browser type, operating system, and how you interact with our site.
Marketing preferences – your choices about receiving marketing communications.
We do not knowingly collect data from children under 13 in Estonia (or under the applicable minimum age of digital consent in your country).
2. How We Collect Data
Directly from you – when you create an account, place an order, or contact us.
Automatically – through cookies and similar technologies (see our Cookie Policy LINK).
From service providers – e.g. Shopify for store hosting, payment processors, delivery providers.
From partners or affiliates – if you interact with our marketing or promotions.
3. How We Use Your Data
We use your personal data for the following purposes and legal bases:
To perform a contract: processing and delivering your orders, handling returns, managing your account, providing customer service.
To comply with legal obligations: tax and accounting requirements, responding to lawful requests from authorities.
For our legitimate interests: preventing fraud, securing our services, improving our website and customer experience, sending relevant marketing to existing customers.
With your consent: sending promotional emails or SMS (where required), using cookies for analytics or targeted advertising.
You may withdraw your consent at any time.
4. Sharing and Disclosure
We may share your information with:
Shopify – which hosts our store and provides essential technology. Shopify also processes data as an independent controller when using aggregated data across merchants (see Shopify Privacy Policy).
Service providers – payment processors, IT/cloud hosting, shipping companies, analytics and marketing partners.
Business partners – if you agree to participate in joint promotions or advertising.
Authorities – if required by law or to protect our rights.
Corporate transactions – in case of a merger, acquisition, or sale of assets.
We do not sell your personal data.
5. International Transfers
We may transfer your data outside the European Economic Area (EEA) or UK. When we do, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) or rely on adequacy decisions.
6. Data Retention
We keep your personal data only as long as necessary:
Order records: 7 years (required by Estonian accounting law).
Account data: until you delete your account.
Marketing data: until you unsubscribe or withdraw consent.
Customer service communications: up to 3 years.
7. Your Rights
Under GDPR, you have the right to:
Access your personal data.
Request correction of inaccurate data.
Request deletion of your data.
Restrict or object to processing.
Receive a copy of your data (data portability).
Withdraw consent where processing is based on consent.
To exercise your rights, contact us at info@playpeak.eu. We may ask you to verify your identity before responding.
If you are based in the EU, you may also lodge a complaint with your local Data Protection Authority. In Estonia, this is the Data Protection Inspectorate (Andmekaitse Inspektsioon): www.aki.ee, info@aki.ee.
8. Security
We take appropriate technical and organisational measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute security of information transmitted online.
9. Cookies
We use cookies and similar technologies to operate our website, provide analytics, and personalise content and ads. You can manage your cookie preferences via our Cookie Policy LINK or your browser settings.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be published on this page with a revised “Last updated” date. If we make significant changes, we will notify you by email or through the website, as required by law.
11. Contact Us
Distream OÜ
Sakala tn 7-2
10141 Tallinn, Estonia
Email: info@playpeak.eu
Phone: +372 58855058